Questions & answers

DHTA is an AI technology company that creates digital twins for athletes, public figures, and individuals. Its platforms allow organizations to generate AI-powered content while maintaining control over identity, intellectual property, consent, and usage rights. DHTA currently offers DHTA Sport and DHTA Heredity, with a focus on responsible AI, content provenance, and rights management.

DHTA offers two products: DHTA Sport, an athlete digital twin platform for sports organizations and talent, and DHTA Heredity, a personal digital twin platform designed to preserve identity, knowledge, and life stories over time.

An athlete digital twin is a digital representation of an athlete that can be used to generate AI-powered images, videos, and audio while preserving the athlete’s identity and likeness. Unlike a simple AI avatar, it is built from authorized source material and supports scalable content creation.

Digital twins in sports are AI-powered models trained on approved athlete content such as photos, videos, voice recordings, and brand assets. They allow teams, leagues, and sponsors to generate content on demand while maintaining consistency and rights control.

An AI avatar is typically a visual character used for communication or entertainment. A digital twin is a more comprehensive digital representation of a real person, built from authentic source material and designed to reflect appearance, voice, and identity.

DHTA Sport is an AI-powered content generation platform for sports organizations. It uses athlete digital twins to create images, videos, and audio on demand, helping teams scale content production without repeated photo or video shoots. Discover more here

Users upload source assets, references, and brand guidelines, define the creative brief, select athletes and formats, and generate multiple content variations. The result is campaign-ready content that can be adapted across channels and markets.

Sports teams can reduce content production costs by using athlete digital twins instead of organizing repeated photo and video shoots. Once a digital twin is created, content can be generated and adapted in minutes across formats and markets.

AI-generated athlete content enables organizations to produce content faster, test multiple creative directions, localize campaigns, and scale production without the time and cost associated with traditional shoots.

AI-generated content can significantly reduce the need for repeated shoots, especially for marketing, sponsorship, and fan engagement campaigns. Many organizations use AI content alongside traditional production workflows.

Teams can create campaign visuals, social media assets, sponsorship content, promotional videos, localized marketing materials, and fan engagement experiences using a single athlete digital twin.

Organizations retain ownership and control of their content, intellectual property, and brand assets. DHTA Sport provides tools for content creation and rights management while helping monitor content usage.

Yes. DHTA Sport includes rights management and usage tracking capabilities that help organizations manage athlete likeness, consent, licensing, and content distribution.

AI-generated athlete content can be used legally when the appropriate permissions, consent agreements, and usage rights are in place. DHTA Sport is designed around authorized digital twins and rights management principles.

DHTA incorporates consent, rights tracking, and governance processes to help organizations manage athlete likeness rights and reduce risks associated with unauthorized AI-generated content.

Content provenance refers to the ability to trace the origin, creation process, and modifications made to a piece of digital content. It helps improve transparency and trust in AI-generated media.

C2PA content credentials are tamper-evident metadata attached to digital content that record how an image, video, or audio file was created and modified. They help verify content authenticity and identify AI-generated media.

DHTA supports responsible AI through transparency, rights management, content provenance, and the use of standards such as C2PA. The goal is to ensure AI-generated content remains ethical, verifiable, and controlled.

DHTA Heredity is a platform that creates personal digital twins designed to preserve an individual’s identity, knowledge, experiences, and historical memory over time. Discover more here

A personal digital twin is an AI-powered representation of an individual that captures their voice, knowledge, personality, and experiences, enabling future interaction and long-term preservation.

A personal digital twin can preserve knowledge and memory by collecting stories, experiences, expertise, documents, and conversations into a dynamic AI model that remains accessible to future generations and selected communities.