Last week, we took the stage at Allianz Stadium as part of the Juventus Forward program, presenting our work to a group of investors in a setting that reflects the ambition of the initiative.
We see Juventus Forward as more than an innovation program. It is a platform that creates real opportunities for startups to connect, grow, and accelerate by engaging directly with clubs, partners, and investors.
Being part of the Forward Squad allows us not only to share what we are building, but to test ideas, build relationships, and move forward in a structured and meaningful environment.
Presenting our vision
During the event, we shared our perspective on how AI is reshaping content and identity in sports.
As content becomes easier to generate, we believe that ownership, control, and rights management become essential. This is the space where we are focused.
At DHTA Sports, we develop certified AI-powered digital twins for athletes and IP owners, giving sports organizations the infrastructure to protect, scale, and monetize identity while maintaining authenticity and compliance.
Our goal is not only to enable faster content creation, but to ensure it happens within a system that preserves value over time.
Building momentum together
Presenting at Allianz Stadium was also an opportunity to reflect on how far we have come, and on the people and partners who are contributing to this journey.
The support of Juventus Football Club and the Juventus Forward team continues to create the right conditions for growth, while the interest of investors confirms that the challenges we are addressing are increasingly relevant across the industry.
Looking ahead
We see moments like this not as isolated milestones, but as part of a broader path.
We will continue to build on these connections, expand our presence, and develop solutions that respond to the evolving needs of sports organizations in the age of AI.
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